Single Web Destination Makes Online Procurement of High-End Food Equipment Available to Restaurateurs Worldwide, and Yields 30% Growth in Average Monthly Sales
TAMPA, FL, and DENVER, CO, May 2016 – Digital Agency, Bayshore Solutions announces the launch of an e-commerce website for Food Equipment Company, a specialty retailer of commercial kitchen and food service equipment for supermarkets, hotels, hospitals, and restaurants. The website enables online purchasing of over 180,000 commercial food equipment products in an industry that traditionally accesses through geographically limited, brick-and-mortar distribution supply centers. Food Equipment company aims to innovate the commercial food equipment industry with their factory direct model and e-commerce sales, with their recently launched website found at www.foodequipco.com.
Food Equipment Company partnered with Bayshore Solutions for a comprehensive integration of technology and marketing to build, launch, and promote the website that is a central element of the firm’s business model.
Bayshore Solutions designed and built the powerhouse e-commerce website with a nopCommerce CMS platform to ensure the robust functional requirements for the desired customer interaction experience were met and to facilitate both general and granular ongoing digital marketing needs.
The new, fully mobile responsive website showcases 180,000 products by over 200 top industrial brand manufacturers, across over 3000 categories in a searchable, clean layout designed for “findability” and ease of purchase. The website is further integrated with UPS, Paypal, Freight Services, eBay, Microsoft Azure, and Quickbooks. Custom developed, customer-centric functionality includes a one-page check-out, available financing and click-to-call functionality, and cart abandonment remarketing workflows.
Since launching Food Equipment Company’s website, the firm reports a 30% growth in average monthly sales and 2x average order value in website purchase transactions. Early industry accolades for the website include a Gold Hermes Creative Award for e-commerce website design and development excellence.
“Building the right comprehensive solution, from design to build to marketing, for a complex e-commerce website like Food Equipment Company is just the type of challenge our team enjoys,” said Kevin Hourigan, President and CEO of Bayshore Solutions. “Food Equipment Company’s requirements and end-outcome desire to technically evolve their space are a perfect example of the value that Bayshore Solutions’ nopCommerce certified developers, talented designers, and knowledgeable digital marketers bring to our clients; and the enthusiasm the team has for creating innovative, solid, and successful websites.”
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