Ultra-Premium Diamond Crown Brand Story is Presented in New Website Design
J.C. Newman partnered with Bayshore Solutions to redesign their brand websites, beginning with the premium Diamond Crown cigars. The company’s previous websites relied on Flash technology, which is not supported by today’s devices and limits competitive search visibility. The company needed a premium brand flagship website to convey the history and quality of the Diamond Crown product with the goal of creating and accelerating brand enthusiasm among target audiences.
Bayshore Solutions designed and developed a responsive website leveraging technology in custom code, HTML 5, CSS 3 and Parallax functionality to create Diamond Crown’s state of the art website. The engaging user interface features guides the visitor though the aspects of the Diamond crown brand from history to manufacturing, lounge locations and events catering to aficionados nationwide. A personality based cigar selector and humidor pairing features add to visitors brand exploration through the website.
J.C. Newman continues to partner with Bayshore Solutions Digital, Content and Social marketing to develop and create engagement with brand enthusiasts. Campaigns are underway supporting events including J.C. Newman’s signature “CigarBQues”; evening events combining top chefs, food, wine, beer, and Diamond Crown cigars.
“Bayshore Solutions is pleased to launch custom website commensurate with the J.C. Newman and Diamond Crown brand reputation,” said Kevin Hourigan, President and CEO of Bayshore Solutions. “This website is a great example of creating the right Brand story in our customer’s online properties that we know is key to the success of digital marketing.”
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