Content Marketing Services Expands Bayshore Solutions Capabilities in Creating Customer Success
Tampa, FL and Denver, CO, April, 2014-Bayshore Solutions, an award winning website design and digital marketing agency, announces the addition of strategic brand story development and content marketing services to the firm’s web design, web development, secure web hosting and digital marketing core services.
Bayshore Solutions’ mission is to integrate marketing expertise and technology to deliver measurable results to clients and grow their business. Execution of this mission in current marketing dynamics pivots upon content, Specifically by developing adequate content to demonstrate thought leadership and expertise, and to evoke customer preference through a solid brand story that resonates with the target audiences of Bayshore Solutions’ clients. Content takes a variety of forms including: web pages, writing, imagery, video, sound and more.
Bayshore Solutions has been producing brand identity and marketing content for customers for many years, usually as an add-on to producing websites, or attached to digital marketing tactics. “This was just not a formalized service that stood on its own as a core competency” commented Doug Pace, EVP and COO of Bayshore Solutions. “We found that the two point where projects are most challenged, and even stalled, is where a client’s brand identity and personality (their story) is incomplete or vague, and where content needed to support a strong web presence or fuel an effective digital marketing strategy is weak or lacking. Because of the partnership approach we take to helping grow our clients businesses, we feel it a natural step to formalize and emphasize story and content in our service offerings.”
Branding and content marketing strategies serve to establish a company’s positioning, voice and leadership within its industry. Story and content improves digital marketing efforts by delivering consistent content across multiple platforms and devices that create opportunities for engagement.
“Establishing brand story and content marketing among Bayshore Solutions core services is a natural fit for us.” said Kevin Hourigan, Bayshore Solutions President and CEO. “Well developed brand stories and integrated content strategy is key to successful digital marketing. By combining creative thinking and innovative marketing techniques with elegant technical solutions, our team will place our customers ahead of their competition, increase their brand awareness, and generate quality leads and sales.”