Increased Lead Volume by 34% while Decreasing Cost Per Lead by 56%
About i9 Sports
i9 Sports is the first and fastest growing franchise of youth sports leagues, camps, and programs in the United States. With over 200,000 participants since 2003 and 125 franchise locations in 29 states, i9 Sports offers the most popular team sports for kids with a focus on fun, safety, and good sportsmanship.
i9 Sports came to Bayshore Solutions for help with their search engine optimization strategy because their previous provider didn’t offer search engine optimization services. Part of Bayshore Solutions’ strategic assessment investigated i9 Sports’ previous pay-per-click tactics and results managed by another company.
Our analysis showed the previous PPC campaign:
- Contained over 22,000 keywords
- These keywords were not targeted to i9 Sports’ franchise owners businesses
This approach was resulting in i9 Sports having to spend an inordinate amount of money on a monthly basis to receive leads.
An example of not using targeted keywords in a PPC campaign can be: paying for an ad to show up for people searching the words “baseball” and “soccer” when the franchise owner in that area only offers flag football and cheerleading.
A pay-per-click campaign is a way of advertising on the search engines. It allows a company to show up on the search engines for keywords that are important to their business. Further tracking can then show what the Web site visitor did when they got to the site and if they ended up becoming a lead or a sale.
Using highly targeted keywords helps direct quality traffic to your Web site.
Bayshore Solutions put together a well-targeted, well-managed PPC campaign for i9 Sports. Bayshore Solutions used their expertise to choose keywords that were relevant to each individual franchise owner and was able to bring quality traffic to the website.
These and other tactics delivered the following results within four months:
- Decreased i9 Sports’ cost per lead by 56%
- Increased leads by 34%.
“Once Bayshore Solutions successfully revised our SEM plan, they continued to monitor our executions and made recommendations to further increase our searchability. Their quest for i9 Sports’ success is that of a department within our own company instead of an outside partner.”
-Christy Atlas, Vice President of Marketing