Using professional digital photography makes a big difference when it comes to online sales.
In marketing and advertising, leveraging professional photography is, simply put, a must. According to a recent National Retail Federation report, when it comes to ecommerce websites, customers value the quality of a product’s image 63% more than product-specific information, 54% more than a long description, and 53% more than rating and reviews.
Custom image quality is also critically important when representing your brand – whether it be internal or external shots of your corporate headquarters, headshots of executives to be used on your website, or high-profile corporate events that your company hosts.
Bayshore Solutions recognizes that all too often companies will undervalue the importance of crisp, well-lit, compelling visual images. With a camera on every cell phone, the urge to “just handle this in-house” is hard to resist. Sure, when it comes to sharing live shots while attending conferences, team outings, or employee birthday luncheons – amateur photography via a mobile phone will likely suffice.
However, if you are looking truly connect, engage, and sell – invest in professional, custom digital photography.
Good Photography Not Only Tells a Story, It Evokes an Emotion
The images that you provide your potential customer separates you from your competition. If you are a B2B company, showcase your firm’s unique culture. If you sell B2C, make sure that your products and services are represented as unique and of high-quality.
Stock photography use has steadily been on the rise, especially given the proliferation of social posting, content marketing, and blogging. While stock photos may have their place in terms of keeping up with the quantity of images needed for publishing, it often falls short in terms of creating a quality connection like that of a professionally shot, custom image.
When it comes to professional photography, Bayshore Solutions will address all of the following and more:
- Talent Acquisition
- Shoot Location
- Cropping and Resizing for use across multiple media
- Perspectives and Angles
Bayshore Solutions will work with you for both print and online photography projects. Whatever you needs, we have your professional, digital photography needs covered.
- “The website immerses you in the beauty and ever-changing nature of the Garden, and it also allows us to connect with new audiences to grow our attendance and membership.”