The fuel that takes you from start to finish.
Using research and insights to guide us down our path, we take a data-driven approach to your new website project and digital marketing campaigns to deliver success.
It influences everything we do...
When it comes to building your new website or launching a new marketing campaign, our driving digital force is surrounded by the customer journey.
For a website project to be successful, it needs a clear and documented roadmap. In the beginning of our engagements we work with you to define the business need, goals for your new site, technology requirements and functionality as well as the process we’ll take to get your site launched.
User & Audience Definition
Attracting the right audience to your web properties requires an understanding of what they are looking for, why they should spend time on your site and what messaging they need to see to convert. We take a deeper dive in getting to know your audience and accounting for their needs in each part of your project.
Sitemaps & Architecture
The way your website pages are structured is an important part of making sure your site is user-friendly and easily crawlable by search engines. Our team will analyze your current site architecture to see what is performing well and what opportunities are available for your new sitemap.
To ensure there’s alignment between your customers, company and prospects, our team will conduct a series of interviews and discovery sessions with different stakeholders in your organization. Through these exercises, we’re able to help you get to the root of why your company exists and what it has to offer your prospects, so your true value is communicated effectively.
Analytics & Reporting
We know the digital space is constantly changing. To monitor the performance of your digital assets, we create custom reports that allow you to quickly understand the health of your website or digital marketing campaign.