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PAID DIGITAL MEDIA

Key Criteria When Hiring a Digital Media Management Company

Let’s face it, digital advertising is hard and finding the right partner to help you execute search, display, video, social, or shopping ads is even harder.

The barrier to entry for being a “digital media specialist” is a laptop and a craigslist ad. With the amount of blog posts and “how to” YouTube videos, it can be overwhelming and difficult to know where to start or who to trust. No need to fear; we will explain to you the criteria to look for when hiring a digital media agency and what questions to ask to know if you are truly getting service from knowledgeable experts or not.

Bayshore Solutions has been around for more than 20 years and has weathered the world wide web’s roller coaster ride of highs and lows. Each member of the Bayshore team is at a senior level in their area of expertise and everything is done in-house, meaning we do not outsource work to other agencies or a trading desk, which is a common practice among digital agencies. Most will try to sell you the tactics, buzzwords, and acronyms but they won’t actually be executing the work.

Benefits of Hiring a Digital Media Management Company

Another important piece of information to look for is that the agency is a Google Premier Partner. As a Google Premier Partner, an agency gets access to support and key insights that any other advertiser with a Google Ads account doesn't get. Additionally, the most important piece to note when hiring a digital media agency is their process. When you hire a digital media management company you should get:

  • Increase in sales, leads, awareness, and overall website traffic
  • Support from senior level digital media experts
  • Breadth of knowledge across all digital media platforms (not just Google)
  • Lower costs compared to hiring in-house
  • Up-to-date information on the latest trends in digital media buying
  • Results and data-driven strategy from a team of people
  • Custom reporting to measure success specific to your businesses needs

The digital marketing community has recognized us with many awards, largely due to the results we’ve achieved because of how we operate and execute work for our clients. Operating under a set fee rather than commission based structure, there is no incentive for our team to try and sell you something you don’t need. We are all in the same boat, rowing in the same direction and our digital media work and the results speak for themselves. 

 

paid media professional

What is Digital Media?

Digital media refers to any paid advertisement in a digital format on a smartphone or computer targeting a group of people that wouldn’t come across your business organically. Digital media can also be commonly referred to as: Paid Media, Digital Advertising, Digital Media Marketing, and Online Advertising. 

Digital media in the form of advertisements started back in the mid 90’s when companies offered text ads on websites and would charge advertisers for a click from a user. The entire digital landscape changed when Google introduced search engine marketing (SEM) in 1999. Only one year later, they released the Google AdWords (known as Google Ads today) platform, allowing advertisers to place text ads at the top of the search engine results page for users actively searching for a product or service using key words and phrases. Thus, pay per click (PPC) was born into the world we now know. Today there are millions of advertisers using the Google Ads platform, which drives the majority of the competition across a myriad of industries. 

Key Channels within Digital Buying & Advertising 

Today there are many mediums in which you can place ads. Whether it’s a text ad on Google or a video ad on Facebook, many platforms make it look and sound easy but you can find yourself racking up a bill very quickly with no results.

The majority of the platforms we use to drive revenue and actionable results for our clients are:

  • Google Ads
  • Facebook Ads
  • Instagram Ads
  • LinkedIn Ads
  • Twitter Ads
  • YouTube Video Ads
  • Bing Ads - Microsoft/Yahoo Network
social media discussion

Some of those names may sound familiar and there are many more types like programmatic display, native advertising, and remarketing--all of which Bayshore Solutions will evaluate to find the perfect balance for your specific needs and goals. The most important piece of planning a digital advertising campaign is knowing there is no “one size fits all” approach and we will first understand your goals and KPI’s before making any recommendations. Understanding how each ad platform works, its targeting capabilities, and the demographic that uses it--all in tandem with your business objectives--will determine the strategy that will yield the best results. 

Digital Media is Not a “Set it and Forget it” Strategy

There is no secret sauce or snake oil in the digital media process. High quality PPC management or any paid media strategy, takes a keen eye and strategy to make data-driven decisions that yield actionable results. The amount of time, money, and energy that goes into managing and optimizing paid campaigns is no easy task. To put things in perspective, running a paid search campaign involves regularly adding negative keywords, testing ad copy, changing bids, deploying RLSA’s, audience management, adjusting match types, budgeting, and so much more. That is just one campaign type within one platform and is only about 5% of what it can do. There are at least three types of campaigns across over 50 different ad platforms. Yikes! 

You may see a lot of advertisements for automating your ads online like AdRoll or WordStream. The truth is, there is nothing automated about managing digital media campaigns and this can fast track your bank account to $0 with no ROI. Sure, the automation process may take certain behaviors and demographic data into account. However, when it comes down to truly understanding your business and target audience, there’s nothing better than a human approach from digital media experts.

When running digital media it is essential to understand that the platforms we use update almost daily, so being on the forefront of changes in ad format or how ads are delivered is an important part of managing paid campaigns. All in all, it is a lot of work and choosing the right partner that truly understands planning, targeting, and most importantly validating results is the best way to grow your business through digital media. 

Key Questions When Partnering With a Digital Media Management Agency 

There is a lot to think about when deciding which digital agency to partner with. We know there are many options but few will have the credentials and experience to back up what they’re actually selling. A few things to think about before you begin your journey:

  • Are you already running any paid digital media? If so, what platforms?
  • Have you seen success with digital media campaigns? If so, where?
  • What kind of media budget outside of management fees are you able to comfortably allocate?
  • What are the biggest challenges you’re currently facing with digital media? 
  • What does success look like for your business? 
  • What are your goals and KPI’s (key performance indicators) from digital media?
asking questions

Are you Ready to Start Running Digital Advertising Campaigns for Your Website? 

As you can see, digital media campaigns and promoting a business across many different ad platforms is not as easy as it sounds. A lot of time, money, and energy goes into building a solid foundation to get measurable results that can change your digital footprint for the better. 

Join the thousands of clients Bayshore has helped in achieving success with a digital advertising strategy that yields real results. Let’s begin the journey by getting to know each other. Introduce yourself and we’ll start getting to know you, your business, and your product or service. Once we understand the direction you’re looking to go and where you see your business in one, three, and five years, we can come back to you with a recommendation and plan of action to execute at the highest level possible. 

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How can we help your business grow?

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