PAID DIGITAL MEDIA
Key Criteria When Hiring a Digital Media Management Company
Let’s face it, digital advertising is hard and finding the right partner to help you execute search, display, video, social, or shopping ads is even harder.
The barrier to entry for being a “digital media specialist” is a laptop and a craigslist ad. With the amount of blog posts and “how to” YouTube videos, it can be overwhelming and difficult to know where to start or who to trust. No need to fear; we will explain to you the criteria to look for when hiring a digital media agency and what questions to ask to know if you are truly getting service from knowledgeable experts or not.
Bayshore Solutions has been around for more than 20 years and has weathered the world wide web’s roller coaster ride of highs and lows. Each member of the Bayshore team is at a senior level in their area of expertise and everything is done in-house, meaning we do not outsource work to other agencies or a trading desk, which is a common practice among digital agencies. Most will try to sell you the tactics, buzzwords, and acronyms but they won’t actually be executing the work.
Benefits of Hiring a Digital Media Management Company
Another important piece of information to look for is that the agency is a Google Premier Partner. As a Google Premier Partner, an agency gets access to support and key insights that any other advertiser with a Google Ads account doesn't get. Additionally,
the most important piece to note when hiring a digital media agency is their process. When you hire a digital media management company you should get:
- Increase in sales, leads, awareness, and overall website traffic
- Support from senior level digital media experts
- Breadth of knowledge across all digital media platforms (not just Google)
- Lower costs compared to hiring in-house
- Up-to-date information on the latest trends in digital media buying
- Results and data-driven strategy from a team of people
- Custom reporting to measure success specific to your businesses needs
The digital marketing community has recognized us with many awards, largely due to the results we’ve achieved because of how we operate and execute work for our clients. Operating under a set fee rather than commission based structure, there is no incentive for our team to try and sell you something you don’t need. We are all in the same boat, rowing in the same direction and our digital media work and the results speak for themselves.