Choosing the Right Email Marketing Services Agency
The Bayshore Solutions team is comprised of email marketing experts that strategically build campaigns to drive progress towards your goals.
We take the time to understand your services, audiences and past performance to develop integrated solutions – think of us as a true extension of your team. A successful email marketing agency knows how to cut through the inbox noise (the average worker receives over 110 emails a day!) and grab the attention of your prospects and customers. It’s common for people who are unfamiliar or uncomfortable of the technicalities behind email marketing to make mistakes resulting in miscommunication with customers, missed opportunities and ultimately lost revenue for your company’s bottom line. It’s imperative to find a dedicated team of email marketers who know and use best practices throughout email strategy, design and implementation.
Since you’re interested in email marketing services, let’s dig into why email marketing is a key component in your digital toolset and how to find an email marketing agency partner that can take your strategy to the next level.
Why Email Marketing?
You've probably read about the "email is dead" naysayers who are convinced that a new product or tactic is overrunning email marketing. We’re here to tell you that the cynics are wrong – email marketing is very much alive and well. Here’s why.
An email address can be viewed as an internet Social Security number (stay with us here). You need an email address to log into your social media accounts and favorite stores, apply for jobs, even receive important financial information. So, it’s a big deal when a contact chooses to share their email address with your company and it’s your responsibility to provide them with the best experience. The good news is, unlike other marketing channels, email is not managed by a third-party entity. You control the messages you send to build lasting relationships with your subscribers.
When a company has a well-developed, personalized email strategy, your subscribers will reward you. Year after year, email marketing has been proven to generate the highest ROI for marketers – $38 for every $1 spent. Using email platform metrics, along with website analytics, your email strategy can be continuously optimized for the best results. As the preferred medium to receive promotions and updates, email has a long history of stability and will always have a place in your digital strategy.
We know…when we put it this way, it puts a lot of pressure on your company’s email marketing.
Lucky for you, there are email marketing agencies all around you that are ready to help! Let’s talk more about how you can prepare to find the right email service provider for your business.