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SEARCH ENGINE OPTIMIZATION

Finding the Right SEO Services Agency

Bayshore Solutions offers a team of search engine optimization and content creation experts to help your business fuel it's organic website traffic growth. 

Our collaborative "getting to know you" process helps become an extension of your team and truly gain an understanding of your goods and/or services. We then use this insider knowledge to inform our research. Pairing real-time search data (don't worry. We'll crunch the numbers) with the content we create helps us pair your branded message with valuable keyword data that performs. 

This all sounds great, but what does this really mean for your company?

Since you're in the market for SEO services, let’s unpack some of the complexities of search engine optimization, and start to prepare for your partnership with a search engine optimization company. First, let’s talk about SEO at a high level, and move into more details about this valuable digital marketing tactic, and how it can help your company.

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What is Search Engine Optimization?

If we were to remove all of the complexities and nuances of search engine optimization and get to the core of what SEO does for your business, we'd say this: SEO helps to prioritize the messages your company publishes to the web.

By monitoring the signals search engines send about what consumers are searching, you can start to be strategic about how you explain your goods and services to your end user. 

Search engine optimization (SEO) is the practice, and quite frankly, the art of increasing the organic traffic volume to a website through quality content creation, optimization, and ongoing curation. This process should be executed with the goal of getting users the best, most relevant answers to the questions related to your company's goods or services. 

Sounds simple, right?

Not so fast. Search engine optimization needs to always be considered a "long game" so to speak. We say this because taking the time to strategize and create holistic content that helps your typical user solve problems should take time. In fact, the sheer volume of SEO needed to make an impact in the Search Engine Results Page (SERP) can be too much for a single person to handle, especially if your company likes to set big goals. 

Fortunately, there are probably a ton of search engine optimization companies near you that are eager to help, so now that we have covered the basics, lets jump into some helpful tips that will help you understand the core elements of search engine optimization services, how content and SEO efforts are related, and some key questions you may want to consider when onboarding the support of a search engine optimization services provider.

Core Elements of Search Engine Optimization Services

Search engine optimization tactics can generally be broken down into two main categories. These categories are "On-Page SEO" and "Off-Page SEO". The main difference between the two is exactly what you would expect. One is "on-page" or on your actual website, and the other includes tactics implemented off of your website to help it gain more organic search visibility and authority. Below are key areas of each optimization type:

On-Page SEO
  • Website Architecture
  • URL and Folder Structure
  • Meta Titles and Descriptions
  • Quality Content Creation and Curation
  • Website Speed & Performance
Off-Page SEO
  • Name, Address & Phone Number (NAP) Consistency
  • Backlink Authority
  • Overall Authority of Your Site
  • The Locality of Your Result to the Person Searching

How Website Content and SEO are Related

As you start to focus on improving your organic traffic, it is important to recognize the role content plays in SEO efforts. Unless your intent is to improve the optimization of your existing website copy, not considering ongoing content creation as a complimentary effort alongside your SEO work is not recommended. Creating quality content that helps your end users understand your products and services is the foundation for many of the on-page SEO tactics listed above. Without these valuable words that describe what you do, search engines are unable to crawl and understand your website, and how it fits in with the rest of the search engine results it has to choose from and display to end users. 

There are two different types of content creation worth exploring. Basically, they are core website, or pillar content. Think about these pages as the content on your website's homepage, and leading directly from your website's navigation. The second type of content is cluster content. These are pages that address specific user questions and support the larger topics of your pillar page. 

An SEO company should be prepared to discuss these different content types and help you strategize which content types your website needs, and the appropriate keyword focus for each.

Key Questions When Partnering with an SEO Services Provider

In the beginning discussions with any SEO agency, there will be a lot of questions surrounding your current or previous efforts to improve your organic traffic. Your new SEO partner should discuss conducting an SEO Audit for your website and will walk you through how to get these answers, but there are some things you could start to think about so you can prepare for the conversation. 

  1. Are you aware of any Google Analytics or Google Search Console profiles that have been set up for your website?
  2. What organic search optimization efforts, if any, have you tried in the past?
  3. If you were to search for your company's product or service, what search term(s) would you use?
  4. How much new content does your team currently create and publish to your website?
  5. Do you have writing resources to satisfy an ongoing blog commitment, or would this be a strain on your internal team?
  6. Which websites do you read to stay current with your company's core expertise? Are there any trade publications you prefer? 
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Having already thought through these questions will help educate an SEO service provider on your current efforts and in-house capabilities during your beginning conversations.

Are you Ready to Increase the Quality of Your Organic Traffic with SEO Services?

The first step is to reach out, and we hope you'll consider Bayshore Solutions when you do. Our team of search engine optimization experts would love an opportunity to take a look at your website and determine the right SEO strategy for your organic traffic goals. Not to worry, we will map all of these out together. Let’s take a look at the data and determine where to go from here.

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