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American Momentum Bank

CMS Platform: Sitefinity

http://www.americanmomentum.bank

Design, Development & Hosting
Long-term scalability thanks to Sitefinity.

Digital Strategy, Creative & Content
A fresh interpretation of the company that abides by established brand guidelines.

Screenshot of American Momentum Bank website header

Client Brief
American Momentum Bank

American Momentum Bank is a local bank system with 18 physical locations in Florida and Texas. Just having celebrated 10 years in the community, their core business is in managing and facilitating small business growth with practical and intelligent financial solutions.
Screenshot of American Momentum Bank website showing customer login screen
Screenshot of American Momentum Bank website
Headshot of a business professional

Challenges

American Momentum Bank’s previous website was built in 2013 and was on an antiquated content management system (CMS), which was no longer being supported by the provider. Not only did they need a new look and feel that would match the conservative and financially-relevant positioning of the finance market, but also had to make sure that it continued to meet ADA  standards for the banking industry.

Screenshot of American Momentum Bank website showing bank locations on the U.S. map
Screenshot of American Momentum Bank website latest news page
Two screenshots showing American Momentum Bank website homepage

Solution

Sitefinity was chosen as the CMS to accommodate the build on this project because of its ability to scale. The client wanted the long-term ability to add functionality as needed, whether for internal business objectives or to accommodate third party relationships. The website build reflects a fresh interpretation of the company, while still abiding by established brand guidelines. The website is now more in sync with their offline initiatives and print pieces, but also is flexible enough to accommodate mobile responsiveness and ADA Accessibility. The scope of the project included migrating both on- and off-page content to support ADA Accessibility.
Business professionals shaking hands
Screenshot of American Momentum Bank Website
Screenshot of American Momentum Bank website showing services for small business banking
Screenshot of American Momentum Bank website
Screenshot of American Momentum Bank website Personal Banking Solutions page

    Results

    Comparing 90 days before the website’s go-live date to 90 days after, American Momentum Bank has seen some great results.

    • 26% Reduced bounce rate
    • 6.94% Increased page views
    • 14% Increased pages/session
    • 46% Increased average session time

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