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BankUnited Direct

CMS Platform: Sitefinity

https://www.bankuniteddirect.com

Design, Development & Hosting
Flexibility and scalability through Sitefinity.

Digital Strategy, Creative & Content
Creating a compelling online user experience.

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Client Brief

BankUnited Direct

BankUnited, N.A., a national bank and wholly-owned subsidiary of BankUnited, Inc. (NYSE:BKU), is headquartered in Miami Lakes, Florida with 95 branches in 15 Florida counties and six banking centers in the New York metropolitan area at June 30, 2016. One of the largest independent depository institutions headquartered in Florida by assets, BankUnited provides a wide range of commercial and consumer banking services.

 

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Challenges

The BankUnited website serves as the gateway for everything – an information hub and promotional asset for prospects, and a banking tool for current customers.  As banking customers are increasingly shifting their banking activities online and consumer expectations center on convenience, flexibility, and security, BankUnited set out to shift the technology that powered their online customers experience to serve their current needs.

BankUnited needed a compelling user experience online and an enterprise content management solution that offered flexibility, scalability, and features including workflow and approval process systems to address regulatory requirements in the Banking Industry.

Key areas that BankUnited required of their new website included:

  • A premium customer experience
  • Savings in administrative time
  • Increased efficiency with website workflows

 

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Solution

BankUnited teamed up with Bayshore Solutions to find a content platform that would fit the institution’s requirements to build their website.  After evaluating a number of different platforms, Progress® Sitefinity™ CMS with Kendo UI® was selected to address the project’s customization and requirements.

Usability and user experience (UX) for users accessing BankUnited’s website across a range of devices are elegantly addressed in the new fully responsive web design.

Customer Relations Management (CRM), enterprise requirements planning (ERP), and marketing automation were integrated into the new website for a comprehensive enterprise content management solution.

 

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Results

The new BankUnited website offers a clean, convenient, and pleasant customer experience.  Major benefits of the new website include:

  • Workflows and approval processes that enable efficient and regulatory compliant operations
  • Expedited, yet accountable content publication
  • Significant administrative and operations time savings
26% Reduced Bounce Rate
6.94% Increased Page Views
14% Increased Pages/Sessions
46% Increased Average Session Time

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