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BankUnited Direct

CMS Platform: Sitefinity

https://www.bankuniteddirect.com/

Design, Development & Hosting
Flexibility and scalability through Sitefinity.

Digital Strategy, Creative & Content 
Creating a compelling online user experience.

Screenshot of BankUnited Direct website homepage

Client Brief
BankUnited Direct

BankUnited, N.A., a national bank and wholly-owned subsidiary of BankUnited, Inc. (NYSE:BKU), is headquartered in Miami Lakes, Florida with 95 branches in 15 Florida counties and six banking centers in the New York metropolitan area as of June 30, 2016. One of the largest independent depository institutions headquartered in Florida by assets, BankUnited provides a wide range of commercial and consumer banking services.

 

Screenshot of BankUnited Direct website promotional slider on homepage
Screenshot of BankUnited Direct website showing three easy steps to enroll
Woman riding a bike with flowers in the front basket

Challenges

The BankUnited website serves as the gateway for everything – an information hub and promotional asset for prospects, and a banking tool for current customers.  As banking customers are increasingly shifting their banking activities online and consumer expectations center on convenience, flexibility, and security, BankUnited set out to shift the technology that powered their online customers experience to serve their current needs.

BankUnited needed a compelling user experience online and an enterprise content management solution that offered flexibility, scalability, and features including workflow and approval process systems to address regulatory requirements in the Banking Industry.

Key areas that BankUnited required of their new website included:

  • A premium customer experience
  • Savings in administrative time
  • Increased efficiency with website workflows

 

Screenshot of BankUnited Direct website page asking you to open an account
Screenshot of BankUnited Direct website
Screenshot of BankUnited Direct website

Solution

BankUnited teamed up with Bayshore Solutions to find a content platform that would fit the institution’s requirements to build their website.  After evaluating a number of different platforms, Progress® Sitefinity™ CMS with Kendo UI® was selected to address the project’s customization and requirements.

Usability and user experience (UX) for users accessing BankUnited’s website across a range of devices are elegantly addressed in the new fully responsive web design.

Customer Relations Management (CRM), enterprise requirements planning (ERP), and marketing automation were integrated into the new website for a comprehensive enterprise content management solution.

 

Father and daughter laughing and laying in grass
Screenshot of BankUnited Direct digital banner ads promoting 12-month CD 2.60% APY
Screenshot of BankUnited Direct digital banner ads promoting 12-month CD 2.60% APY
Screenshot of BankUnited Direct website
Screenshot of BankUnited Direct website showing tips to safeguard your information
Screenshot of BankUnited Direct website showing a contact form
Screenshot of BankUnited Direct website frequently asked questions page
Screenshot of BankUnited Direct website Who We Are page
Screenshot of BankUnited Direct website showing BankUnited mobile app

    Results

    The new BankUnited website offers a clean, convenient, and pleasant customer experience.  Major benefits of the new website include:

    • Workflows and approval processes that enable efficient and regulatory compliant operations
    • Expedited, yet accountable content publication
    • Significant administrative and operations time savings

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