Custom Site Design
A beautiful site that the company can update whenever they need to.
Content Strategy
Strategic recommendations for crafting content that attracts the right audience.
Custom Photography
Arresting imagery that reflects the company’s sophisticated brand image.
Client Brief
Bleakley Bavol Denman & Grace
Focused on the Future
BBDG is a Tampa-based, AV-rated law firm with four name partners with more than 100 years of combined experience. Their practice specialties range from personal injury law to professional and medical protection.
As they planned to move to a stately new lakeside campus, they wanted a new website that would reflect their vision for 2020 and beyond.
Challenges
Outdated and Not Mobile Friendly
BBDG was relying on an older, hard coded HTML website. It was being managed by a third party, who the firm had to rely on whenever they needed updates. Another significant drawback of the old site was that it wasn’t responsive for use on mobile devices.
Overall, the website looked dated—not in keeping with their growth strategy and the image they wished to cultivate at their new campus.
Solution
Sophisticated, Scalable and Slick
Bayshore Solutions web developers designed and built a Wordpress site that reflected BBDG’s sophisticated brand image.
It was important to them to have an optimized website that potential clients could find in search engines by entering terms related to a particular area of practice. With this in mind, Bayshore provided content strategy, and the firm chose to write the content themselves.
The new site can be easily managed by the firm’s internal marketing team, and also gives them scalability to add elements as needed. This new, mobile responsive and visually arresting website balances custom photography of the firm’s new campus with stock photography.
Results
The new BBDG website launched in December 2019 to coincide with the ribbon cutting on the new campus.
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