A design refresh that gives a more personal touch to this boutique spine surgery practice
30+ pages of thoroughly researched and reader-friendly content
Visual Brand Identity
Beautiful photography creates a visual identity aligned with the company brand and logo
Client Brief Citrus Spine
A Surgery Practice Helping People
Citrus Spine Institute, a spine surgery practice based in Citrus County, Florida, provides a wide range of spinal treatments and surgeries designed to get people back to their busy lives. They wanted a website that served the needs of people with spinal health issues.
A Simple Site with Minimal Content
Citrus Spine Institute had a simple, five-page website with no photos. It gave an overview of their services but did not describe all of their specialized, cutting edge procedures and surgeries. It was built using Squarespace, which was difficult for the employees to update.
The practice was relying only on print advertising and word of mouth for driving new business, since their website lacked the ability to generate any significant traffic.
The new, 36-page site focuses on imagery of people getting back to their usual activities following recovery from spinal issues. It humanizes the brand with team photos and bios of the doctor and physician’s assistants.
The new site provides robust educational content designed to help patients understand their condition, their options for treatment, and how to prepare for and recover successfully from a spinal procedure. This new approach not only conveys expertise and puts patients more at ease, but it increases the chances for Citrus Spine Institute to appear in search engines and earn traffic.
New Visitors, New Business
The practice manager is now equipped to keep the site up-to-date in-house, with ongoing support from Bayshore Solutions for more complex tasks. The gorgeous new site is positioned to bring in new clients not only from Citrus County but from surrounding counties as well. More users are finding the site through search engines, and visitors are engaging at a high level and staying for a considerable amount of time.