Solution

From a branding and website perspective, the Bayshore Team was able to help Invo Healthcare define their new brand identity by analyzing the company’s values, the services they provide, their target market, and many other attributes which helped determine how this new brand should be positioned in the market.  The results were a new logo, new website, updated color palate, fonts, style, etc. that were in line with the identity of the new brand and would resonate with their target audience.

Sitefinity was chosen as the CMS platform of choice for the new website because it was able to accommodate custom API integrations, an architectural structure of page templates, that were used as multiple websites, under one admin and custom .NET solutions which would satisfy client needs.  The platform is also portable and can be developed/extended by any developer who knows the .NET architecture. Invo Healthcare liked that they were not “married” to Bayshore Solutions for website revisions.

For the job postings, all the Bullhorn listings were migrated over into Salesforce and the new solution had an HTML job posting grid placed on the website that was fed by an API integration.  The grid was made mobile-friendly and it was crawlable by third-party job board partners, solving the two pain points mentioned above.

Finally, by leveraging a strategic sitemap, custom page templates and vanity URL’s, Bayshore Solutions was able to build Invo Healthcare an environment that could house two websites in one platform, addressing the issue of catering to two different audiences from one place.

Results