Skip to Main Content

The Perfect Workout

CMS Platform: Wordpress

www.theperfectworkout.com

Custom Site

A new WordPress website with a personal yet sophisticated feel

Content Outlines
Every sentence optimized for search engines and conveying the uniqueness of the brand

Custom Location Plugin
Ability for users to automatically see the studio nearest them or search by location
perfect_workout_header

Client Brief
The Perfect Workout

A Unique Multi-Location National Brand
The Perfect Workout is a national personal training program based on their own signature method of slow-motion strength training. They have more than 60 studio locations across the country, so it’s important that a website user can easily find the location nearest them. Bayshore Solutions made that possible with an updated web design.

TPW Home page Body_1
perfect_workout_body_2
perfect_workout_cta

Challenges

Old Site Didn’t Measure Up
The Perfect Workout had just undergone a rebranding, and their old, outdated website did not accurately reflect their sophisticated image. The content lacked strategic arrangement, so it was hard for a user to find what they needed. In addition, they were not getting the organic traffic they needed because the site lacked ongoing SEO and was not mobile responsive.

perfect_workout_body_3
perfect_workout_body_4
perfect_workout_body_5

Solution

Working Remotely Across Teams
Bayshore Solutions collaborated with team members from The Perfect Workout, located in several different cities. After one in-person meeting, the two teams were able to communicate smoothly from their various locations to get the work accomplished and keep everyone up-to-date on progress.

Bayshore Solutions built a custom WordPress site using the client’s recently developed new brand guidelines. They also provided content outlines along with attention to metadata and redirects to retain domain authority for SEO.

A customized plugin lets site visitors on desktop or mobile automatically see the studio location closest to them or search by city or state. Another feature displays easily updatable photos and bios of all 200+ trainers across the country. A strong, consistent call-to-action invites visitors to schedule an introductory training session.

 

perfect_workout_slider_1
perfect_workout_slider_2
perfect_workout_slider_4
perfect_workout_slider_4
perfect_workout_slider_5
perfect_workout_slider_7
perfect_workout_slider_7
perfect_workout_slider_8

    Results

    Increased Search Traffic
    The Perfect Workout launched its new site to an enthusiastic reception at a company-wide meeting in September 2019. The internal marketing team reports that the ease of updating the site’s content saves them significant time, and the company is experiencing an increase in traffic from organic search.

    LET'S TALK

    How can we help your business grow?