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Viaero Wireless

CMS Platform: Sitefinity

www.viaero.com

Design & Development

Updated code and designed for lead generation

 

Inbound Marketing

Marketing automation through HubSpot

Screenshot of Viaero Wireless website homepage

Client Brief
Viaero Wireless

At Viaero Wireless, their mission is to be the best wireless provider for people in rural areas when it comes to service, reliability, and value. They’ve served residents and businesses in Colorado, Kansas, Nebraska, and Wyoming for more than 25 years. Viaero Wireless is based in Fort Morgan, Colorado, and they hire locally across eastern Colorado and throughout Nebraska.
Screenshot of Viaero Wireless website showing Samsung Galaxy S10 phone

Challenges

Viaero Wireless’ previous website was built by an overseas company on an older version of the Sitefinity CMS, which left it unstable and the code was very messy. They needed a website update and redesign to fix the coding issues, enhance the user experience and, most importantly, turn it into an eCommerce engine. Viaero Wireless also needed ongoing support and maintenance after parting ways with their previous development company.

Solution

Viaero Wireless came to Bayshore Solutions because they needed a local partner with extensive Sitefinity experience. Bayshore was able to deliver on all fronts and made enhancements to the site, including designing for lead generation, updating the functionality of their services pages and building a map finder to allow consumers to see if they could receive Viaero Wireless service in their area.  Bayshore used their eCommerce expertise to add the ability to shop directly on the website and coach Viaero Wireless on how to best position their products to maximize sales.

Bayshore also connected Viaero Wireless’ website to HubSpot to help with their digital marketing efforts.  The integration allows Bayshore to help with their lead management, email nurturing and recording of data.

Front and back of a tablet product
Screenshot of Viaero Wireless website design modules
Screenshot of Viaero Wireless website

    Results

    Since Viaero Wireless does not have any internal development, Bayshore Solutions is now the extension of their team that they rely on to maintain the website. Since the launch of their redesigned website, Viaero Wireless has experienced:

    • 58% increase in direct sessions
    • 37% increase in organic sessions
    • 28% increase in average session duration time

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